client
Canonindustry
Technologytask
To create and manage a 5-night incentive visit to Japan, catering for Canon’s premier partners.
idea
JTB Europe delivered a complete and engaging itinerary to celebrate the marvel that is Japan. Immersing guests in captivating events led to personal connections with Japanese culture through watching a private Samurai performance and Sumo championships to experiencing an Osakan street-food making challenge and a traditional tea ceremony in a temple. Photography masterclasses with world-renowned photographers kept the focus firmly on the Canon brand.
result
Unrivalled service and exclusive moments allowed clients and customers to understand and appreciate unique Japanese culture whilst strengthening their relationship with Canon.
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2
exhilarating Japanese experiences
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53
partners challenged in street-food competition
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1000
photos taken in 3 cities in 5 days