client
Coral Clubindustry
FMCG/MLMyear
2019task
To organise a trip to Japan with the aim of impressing the participants with a combination of traditional and modern culture, as well as an educational element with a visit to one of the company’s production facilities.
idea
JTBE organised a 2-in-1 initiative to introduce participants to different parts of Japanese culture. The first part of the programme took the group to an indigenous part of Okinawa where the coral production factory is located. The group were able to appreciate the natural surroundings, and a party was held on the beach. For the second part, guests were able to experience modern Japanese culture in Tokyo. Activities included city tours and a breath-taking sunset dinner cruise.
result
100% positive feedback, with Coral Club calling the trip the best Master Holiday to date. Coral Club has already requested we organise the next 3 annual events in different parts of the world.
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220
participants
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2
destinations in Japan
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10
back-to-back tours