industry
Technologyyear
2020task
To organise an incentive trip for our clients best local dealers. The ideal destination will have some connection to the clients brand and history.
idea
Finland was suggested as a destination to give the group a pure Nordic experience. The programme started in the Russian Imperial capital of St. Petersburg which included an inspection of the client’s production site and a city tour. After arriving to Finland by high speed train, the group were able to experience the rich culture of the Santa Claus motherland and had the opportunity to enjoy activities specific to this region. This included a husky and snowmobile safari, reindeer farm, local cuisine and a Northern Lights hunt. The group were left with an overwhelming sense of togetherness and deep connection to nature.
result
The client feedback was extremely positive. They said it was the best incentive trip so far, and it will be a difficult task to outperform it in the future. The client specifically mentioned that JTBE staff performance on-site was above all expectations, considering the complicity of the program.
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2
countries, 3 cities in 6 days
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30
best dealers
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1
magnificent Northern Lights tour